Content without purpose is just noise. So before I write anything, I ask — what is this actually doing for you?
What I bring to the table:
A Snapshot of The Results I've Brought
1M+ impressions | 8K+ clicks/month
Made organic Amilis' #1 acquisition channel, driving conversions such as doctor consultations, fertility tests, clinic bookings purely from blog traffic.
Ranked for 18K+ keywords from near-zero DR
Built fertility & local SEO topical clusters for ARVA- improving their KW rankings and traffic
Local
Topical
Product
10x traffic | 3x PLG signups
Part of Demo-led SEO project that turned product demos into an organic growth channel for Storylane.
Branded search lift — Amilis & Hiver
Worked on behind-the-scenes & product editorial content which drove branded query growth
I've worked with
Femtech Brands
B2B Brands
Amilis
A UK platform that makes fertility testing, egg freezing, and specialist access affordable and accessible for women.
Search Marketing Manager
Role & Responsibilities
- Handling SEO, lead generation campaigns, and organic marketing
- Developing content strategies, conducting tech SEO audits
- Managing paid media strategies and execution.
Strategy & Impact
- Ensuring organic search remains our highest lead generation channel.
- Generated minimum of 20 conversions every MoM (doctor, test or clinic bookings) solely from blog content and traffic
Work Samples
📈 Amilis: Performance & Impact
Content Strategy & Scope
At Amilis, these compelling results stem from a robust content strategy, meticulously executed through semantic SEO, consistent publishing, enhanced EEAT, and precise technical optimizations.
Lead comprehensive content strategy and semantic SEO execution.
Manage consistent content publishing and EEAT enhancement efforts.
Drive technical SEO optimizations and cross-functional social media collaboration.
Oversee Blog SEO and paid initiatives with a focus on high-quality content.
Key Performance & Impact
As the dedicated lead for Blog SEO and paid initiatives, my focus remained on crafting high-quality, impactful content pieces, rigorous optimization, and enriching all content with expert SME/EEAT insights.
Over the past year alone, these efforts have significantly increased Domain Rating (DR) from 7 to 26, and boosted organic traffic to over 7.2k.
Key Growth
A comparison of 6 months over the previous 6 months shows 2x improvement in clicks, impressions, and position.
Sustained Progress
A comparison over the last year shows a steady increase in traffic, keywords, and DR.
Storylane
An interactive product demo tool that lets SaaS companies build and share clickable demos with prospects in minutes.
Content Marketer
Role & Responsibilities
Handled Blog SEO and content. Key part of Demo-led SEO, using programmatic SEO to create demo pages for high SV keywords.
Strategy & Impact
Product-centric strategy that improved MQLs by 2x over a quarter.
Work Samples
📈 Storylane: Performance & Impact
Content Strategy & Scope
At Storylane, I worked on a content strategy that covered BOFU topics and MOFU/TOFU ones related to our product offering.
I also targeted pre-sales, sales, and marketing categories to build a content repository that consistently brought us MQLs.
Blog Content Mix
The blog has a combination of topics related to demos, marketing, and sales, bringing the website consistent clicks, impressions and MQLs.
Key Performance & Impact
As the sole member handling Blog SEO and content, my content strategy managed to bring, on average, 50 MQLs every month. I drilled down on BOFU topics while prioritizing MOFU over TOFU ones. My content creation strategy also focused on sales and customer insights, interviewing the right experts for each article and optimizating for SEO.
Monthly MQLs
In the duration that I handled the blog, we had a consistent increase in MQLs every month.
Hiver
A customer service helpdesk with AI baked in, so teams can manage shared inboxes without leaving their email.
Role & Responsibilities
At Hiver, I work with the content team, owning different content clusters and driving MQLs through SEO-optimized BOFU blog posts.
I also manage their YouTube content creation and distribution strategy.
Strategy and Impact
Drove measurable pipeline impact across content and video- generating mostly SQLs from organic content
Strengthened high-intent discovery across channels, with BOFU SEO pages ranking well
Work Samples
Landing page
Editorial Article
📈 Hiver: Performance & Impact
Content Strategy & Youtube
Responsible for optimization and end-to-end ownership of BOFU and MQL driving clusters.
Owned Hiver's Youtube strategy, focusing on consistent posting across formats (Podcast, testimonials, videos).
Feature-focused videos attracted high-intent viewers early, with CTRs of 2.5–3.2% within the first day.
“Best of” and comparison videos generated the most clicks, with long-form CTRs reaching up to 3.6%.
YouTube Shorts delivered strong retention, consistently achieving 30%+ average viewed rates.
Key Performance & Impact
Drove Content strategy focused on refreshes and new content, with emphasis on BOFU and comparison posts to drive MQLs and establish authority.
Drove 85 organic leads with strong sales alignment, delivering 69 SQLs and 12 MQLs primarily from BOFU comparison and tools content.
Revenue-critical BOFU keywords moved into top positions, including Front alternatives (#13 → #2, +109 traffic) and AI email summarizer tools (#10 → #2), directly supporting conversions.
Other Work Samples (Femtech + B2B)
Freelance+ Contractual Projects that I've worked on!
Peanut
At Peanut, I'm on the medical advisory board, working with the SEO team on content strategy, writing and reviewing articles to boost EEAT and performance based on my expertise in the field of infertility and female health.
A social network for women to find community, ask questions, and get support through fertility, pregnancy, and motherhood.
Work Samples
Other Work Samples (Femtech + B2B)
Showcasing diverse projects and contributions
Arva
At Arva, I worked on optimizing their landing pages and blog content for search engines, while reviewing articles for medical accuracy as well. With little to no DR, we worked to get articles ranking for local keywords and topical clusters.
A Bangalore-based fertility clinic offering egg freezing, IVF, and fertility testing for women who want to plan ahead.
Work Samples
Uniqode
A QR code platform that lets businesses create, manage, and track dynamic QR codes at scale.
Work Samples
Hear it from folks I worked with 💪🏻
